Love Brand | El Wahabi Reda among favorite influencers in 2025

Saturday 14 February 2026 - 10:00

By: Sahili Aya

During the latest edition of Les Impériales, the results of the Love Brand 2025 study confirmed the growing influence of content creators in the Moroccan media space. Among the distinguished profiles, El Wahabi Reda emerged as one of the most cited digital figures by respondents.

Love Brand 2025: revealing insights

Conducted by the research firm Imperium, the Love Brand 2025 study relied on a rigorous methodology designed to capture the true preferences of Moroccans.

Key indicators of this edition highlight the scope of the study:

Over 3,200 respondents surveyed
A panel spread across major cities: Casablanca, Rabat, Salé, Tangier, Fès, and Marrakech
More than 1,700 brands referenced
Over 700 celebrities and influencers cited

The survey was conducted in two phases: a spontaneous citation phase, followed by a sector-assisted questionnaire. This approach provides a faithful and nuanced view of Moroccan consumer preferences.

El Wahabi Reda: A standout figure of 2025

Beyond commercial brands, Love Brand 2025 also recognized personalities who concretely influence trends and online conversations. In the Influencers category, El Wahabi Reda ranked 14th, confirming his strong connection with the public.

A well-known Moroccan content creator, he gained recognition through formats blending entertainment, humor, challenges, and lifestyle, allowing him to build a solid and engaged audience. On Instagram, he gathers around 5 million followers, showcasing his reach among a young, connected audience.

On YouTube, his channel exceeds 2.5 million subscribers, demonstrating his ability to engage a broad and active community with highly viral content.

This multi-platform presence illustrates not only his popularity but also his capacity to influence digital and cultural trends.

Recognition based on real impact

In the Influencers category, the decisive metric is not just fame, but the ability to generate engagement and foster a community. The evaluation focuses on measurable impact — interactions, reach, and audience loyalty — rather than mere perception.

This recognition highlights a structural evolution: contemporary influence is built at the intersection of visibility, credibility, and engagement.

Key takeaways from Love Brand 2025

The previous edition revealed a clear trend: Moroccan consumers increasingly favor personalities who embody authenticity, closeness, and creativity.

Thanks to its spontaneous response-based methodology, Love Brand 2025 confirms its role as a strategic barometer for understanding evolving preferences in Morocco.

The presence of El Wahabi Reda in the ranking perfectly illustrates this dynamic and demonstrates the growing importance of content creators in the national media landscape.

Love Brand 2026: A highly anticipated event

Attention now turns to the next edition, scheduled for Tuesday, March 31, 2026. This event will offer another opportunity to evaluate the perception of brands and public figures among Moroccans and identify those who succeed in consolidating their emotional capital.

For El Wahabi Reda, as well as all distinguished personalities, the challenge will be to confirm the 2025 momentum. More broadly, Love Brand 2026 will help track transformations in the influencer landscape and identify emerging figures poised to stand out.

For updates on the next edition, visit Les Impériales’ official website.